Luxury real estate is a highly specialized area of the industry. It offers a unique set of challenges and often requires the personal touch of a real estate professional.
As a luxury home seller, you yourself have important things to consider when you put your property on the market. Here are a few of them:
Get to know the market
What makes a luxury property? While the location and dollar value of your home are important, you also need to understand that:
- Buyers of luxury property know what they want. If they’re looking to purchase property in upscale communities like West Palm Beach, then you can be sure they’ll be focused more on their wants than their needs.
- It’s difficult to check all the boxes on their wishlist because their wants may be highly specific. They also see real estate as an essential element of the high-end lifestyle they lead, as you yourself may be aware of. Offer perks. The more value you can offer, the better.
Select an experienced Realtor
The luxury real estate market in the golfing community of Ibis in West Palm Beach requires someone who has the experience, skill, and finesse to deal with luxury buyers. It’s wise to work with Realtors who specialize in luxury real estate. They would not only be able to sell your luxury home fast, they will be dedicated as well to building a smart marketing strategy to entice high net worth buyers. Making sure there’s a professional as well as a personal touch to the process goes a long way in inspiring the ease and confidence of buyer and seller alike.
Develop your home’s “brand”
Storytelling is a vital part of marketing your luxury property. Think about what distinguishes your home from other properties in its category or price range. Bring to the fore what makes the home special for you. Highlight the feelings the home inspires, and what makes it unique.
Stage the property
Staging is an important step in presenting your luxury property. Doing so allows buyers to clearly picture themselves living in your home. Professional home stagers can help you highlight your home’s most exclusive features, as well as show the buyer the potential of the space. When the home is customized to please the taste of your target buyers, it creates a terrific first impression you hope will sway them into making an offer at the end of a home tour. The more connected buyers feel to a property, the more they’d want to live there.
Gather your marketing tools
Taking stunning photos of your luxury home may sound like a no-brainer, but take care to assess the quality of angles, lighting, and even the printing material for the photos you take. Tell a story through the images. Complement photos with a glossy, well-produced video of your home. This will allow you to strengthen your home’s brand and take the home’s story to the next level.
Take advantage of the digital tools at your fingertips. Find out how posting on social media can work to your advantage and reach the exclusive market you want. Aside from listing the property, you can post well-curated vignettes or videos of your home on social media apps like Instagram with links to the listing. Use the appropriate hashtags to expand your reach. This can be a powerful tool to tap potential buyers.
Skip an open house
Cultivate the feeling of exclusivity when selling luxury properties. Skip the public open house and opt for an “invite only” event or set up an appointment system. This way, buyers will feel that gaining access to your property is a privilege. What’s more, you avoid attracting non-buyers who will only want to see what your home looks like.
Highlight the high-end features
Point out the features that make your property a luxury home. High value elements like cutting edge design and top-of-the-line materials, closet and storage space, killer views, and outdoor features are major plus points for buyers. Provide drone photos or footage to show the breadth and enviable location of your property. High ceilings are also an attractive selling point for luxury property buyers, so don’t neglect to mention the cubic footage of your home, along with its square footage. Lastly, show off the lifestyle. If the property is within an exclusive community, highlight its proximity to amenities like golf clubs and country clubs. Remember, you’re offering the buyers a high-end lifestyle, not just a high-end property.
As the number one broker in Ibis year after year, Eric Telchin provides unparalleled expertise in the luxury real estate market of West Palm Beach. Call 561.301.0249, or send an email to erictelchin(at)hotmail(dotted)com.